Massport

6 projects·0 creatives·

Featured Massport projects

This week's top Massport projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Massport · Soccer Ball 14

Massport's Soccer Ball 14 project captures a community-focused outdoor event set against a park landscape. The activation features a prominent inflatable structure alongside interactive sports stations, documenting a day of public engagement and casual play. The project leans into a documentary aesthetic, utilizing natural light and live-action techniques to emphasize the open-air environment. Creative execution was led by Allen & Gerritsen.

Project

Massport · Soccer Ball 6

This outdoor spot for Massport highlights the brand's presence in a local park setting, featuring a prominent blue soccer ball and a large-scale inflatable sphere. The production, managed by creative agency Allen & Gerritsen, captures the scene with a low-angle perspective. The project utilizes natural light to emphasize the textures of the turf and the finishes on the athletic equipment. Framed by a city skyline and modern structures, the cinematic composition focuses on the environmental integration of the branded elements.

Project

Massport · BodyBuilder

Massport's BodyBuilder project presents a deliberate juxtaposition within a high-traffic airport terminal. Directed by the team at Allen & Gerritsen, the film centres on a muscular subject engaged in the quiet, precise craft of knitting against the backdrop of a bustling departure lounge. The execution leans into a clean, cinematic aesthetic, using shallow depth of field to isolate the talent from the surrounding environment. This live-action piece relies on natural daylight to maintain a grounded atmosphere while highlighting the contrast between the subject's physique and the intricate manual task at hand.

Project

Massport · Mime

Massport presents 'Mime', a commercial spot designed for the travel and hospitality sector. The film features a mime performer playing bagpipes within an airport terminal, capturing a lighthearted, observational moment amidst the daily flow of passengers. Produced with agency support from Allen & Gerritsen, the project leans into a clean, commercial aesthetic. It utilizes natural light to frame the performance against the backdrop of the terminal's architecture, emphasizing a high-contrast visual style.