Massport: Soccer Ball 14
Brand
Date
Jun 2026
Description
Massport's Soccer Ball 14 project captures a community-focused outdoor event set against a park landscape. The activation features a prominent inflatable structure alongside interactive sports stations, documenting a day of public engagement and casual play. The project leans into a documentary aesthetic, utilizing natural light and live-action techniques to emphasize the open-air environment. Creative execution was led by Allen & Gerritsen.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Color
Royal Blue
Pure White
Mustard
Background
Park
Context
Event / PR
Associated creatives
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