Massport
Soccer Ball 14
Brand
ProjectSoccer Ball 14
Date
Jun 2026
Description
Massport marks the Soccer Ball 14 event with this outdoor project, capturing the community gathering across a sprawling park setting. The production documents the activity stations and interactive sport zones against a backdrop of the city skyline, highlighting the day’s activities through a documentary lens. Executing with a bright, clean aesthetic, the film utilizes natural light to capture the day's event in a realistic, live-action format. Allen & Gerritsen led the creative direction for the project, documenting the site activation and public engagement on the lawn.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Soccer
Color
Royal Blue
Pure White
Mustard
Background
Park
Context
Event / PR
Associated creatives
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