Mas Vell

Mas Vell · Brand Identity

Ingrid Picanyol Studio developed a cohesive brand identity for Mas Vell, anchored by expressive serif typography and a distinct circular crest. The design language carries across a wide range of applications, from printed stationery and tactile packaging to architectural signage and branded apparel. The project leans into a refined aesthetic, utilizing high-contrast blue palettes and clean layouts. Through a combination of debossed typography, paper textures, and natural light, the identity emphasizes a tactile quality across various physical media, including stationery, glassware, and textile goods.