Mas Vell: Brand Identity
Brand
Date
Feb 2021
Description
Ingrid Picanyol Studio developed a cohesive brand identity for Mas Vell, anchored by expressive serif typography and a distinct circular crest. The design language carries across a wide range of applications, from printed stationery and tactile packaging to architectural signage and branded apparel. The project leans into a refined aesthetic, utilizing high-contrast blue palettes and clean layouts. Through a combination of debossed typography, paper textures, and natural light, the identity emphasizes a tactile quality across various physical media, including stationery, glassware, and textile goods.
Style
Clean, Horizontal
Techniques
Typography, Natural light
Color
Royal Blue
Context
Advertising Campaign
Associated creatives
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