Mas Vell

Feb 2021

Ingrid Picanyol Studio delivers the brand identity for Mas Vell, anchored by a cohesive visual system that bridges print collateral, signage, and product packaging. The design centers on expressive serif typography, utilizing a high-contrast palette of deep blue against muted, organic tones to establish a distinct aesthetic across various applications. The project leans into tactile production techniques, featuring detailed applications of emboss and deboss on textured paper stocks. Editorial imagery captures the brand across urban and natural environments, emphasizing the versatility of the graphic design under natural light. By integrating custom crest emblems and minimalist stationery layouts, the identity achieves a polished, consistent presence that scales from architectural signage to custom apparel and small-format printed goods.

Clean, Horizontal

Typography, Natural light

Advertising Campaign