Marc Jacobs Beauty
Featured Marc Jacobs Beauty projects
This week's top Marc Jacobs Beauty projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Marc Jacobs Beauty · MARC JACOBS PERFECT CAMPAIGN
The Marc Jacobs Perfect fragrance campaign masterfully captures the essence of individuality through an expansive, lifestyle-oriented lens that celebrates modern self-expression. By anchoring the narrative in spontaneous, candid moments—from urban crosswalks and traditional park benches to the steps of quintessential brownstone architecture—the campaign moves away from rigid studio constraints to embrace a more authentic, lived-in aesthetic. Photographer Leon Mark leans into a soft, inviting atmosphere, utilizing natural light to elevate the interplay between the diverse cast and the fragrance itself. This commercial and editorial approach relies on the seamless styling provided by Clare Byrne, whose keen eye for vibrant textures and layered, multi-colored knits mirrors the playful, eclectic spirit of the perfume bottle and its signature charm-adorned cap. With creative direction that emphasizes intimate connection and relaxed poise, the imagery feels less like a traditional beauty advertisement and more like a captured memory of youth and identity. The visual consistency across these scenes, supported by the meticulous hair styling of Jawara and the fresh, polished artistry of makeup artist Sam Visser, ensures that the Marc Jacobs Perfect fragrance remains the central protagonist in every frame. This project successfully positions the scent as a companion to personal style, channeling a sense of effortless, sun-drenched warmth that invites the audience to find perfection in their own unique authenticity.
Project Marc Jacobs Beauty · Marc Jacobs Beauty 2026 Digital Campaign
The Marc Jacobs Beauty 2026 digital campaign stands as a masterclass in modern cosmetics marketing, leaning into an aesthetic of high-definition precision and vibrant chromatic expression. Through the lens of photographer Liv Liberg, the campaign delivers a series of striking beauty portraits that celebrate diversity in skin tone and texture, utilizing studio strobe lighting to ensure every product detail—from shimmering metallic compacts to high-pigment eyeshadows—is rendered with clinical clarity. With creative direction and styling by Lotta Volkova, the campaign eschews traditional lifestyle tropes in favor of editorial minimalism, allowing the bold color palettes and artistic makeup applications by Thomas De Kluyver to command the frame. Macro photography techniques are expertly employed to capture the creamy textures of lip glosses and the crisp geometry of graphic eyeliner, creating a cohesive visual language that feels both aspirational and accessible. Hair styling by Holli Smith and manicures by Mei Kawajiri add subtle, elevated layers of polish to the compositions, which feature models such as Aker Ajak and Diane Chiu. By prioritizing pigment density and skin-first photography, the project successfully elevates cosmetic advertising into the realm of high-end beauty editorial. The resulting imagery, presented through both individual portraits and structured grids, effectively anchors the Marc Jacobs identity in a forward-looking, visually arresting space that prioritizes the artistry of the application.
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