Marc Jacobs Beauty

Jun 2026

The Marc Jacobs Beauty 2026 digital campaign stands as a masterclass in modern cosmetics marketing, leaning into an aesthetic of high-definition precision and vibrant chromatic expression. Through the lens of photographer Liv Liberg, the campaign delivers a series of striking beauty portraits that celebrate diversity in skin tone and texture, utilizing studio strobe lighting to ensure every product detail—from shimmering metallic compacts to high-pigment eyeshadows—is rendered with clinical clarity. With creative direction and styling by Lotta Volkova, the campaign eschews traditional lifestyle tropes in favor of editorial minimalism, allowing the bold color palettes and artistic makeup applications by Thomas De Kluyver to command the frame. Macro photography techniques are expertly employed to capture the creamy textures of lip glosses and the crisp geometry of graphic eyeliner, creating a cohesive visual language that feels both aspirational and accessible. Hair styling by Holli Smith and manicures by Mei Kawajiri add subtle, elevated layers of polish to the compositions, which feature models such as Aker Ajak and Diane Chiu. By prioritizing pigment density and skin-first photography, the project successfully elevates cosmetic advertising into the realm of high-end beauty editorial. The resulting imagery, presented through both individual portraits and structured grids, effectively anchors the Marc Jacobs identity in a forward-looking, visually arresting space that prioritizes the artistry of the application.

Editorial, Vertical

Studio strobe

Cosmetics, Beauty