Manta

Manta · Brand Identity

The brand identity for Manta spans a complete ecosystem of CPG packaging and digital touchpoints within the food and beverage sector. The design relies on minimalist principles, utilizing a palette of earth tones such as terracotta, sage green, and warm beige to ground the product presentation. Across the packaging, Studio Tyrrell implemented precise typography and tactile finishes, including emboss and deboss techniques that invite interaction with the physical product. The project incorporates professional 3D rendering by Elliott Barker to visualize packaging structures and organic textures. This CGI work is complemented by the studio photography of Jason Lewer, which captures the matte and metallic surfaces of the brand’s assets in soft, even light. Further visual depth is provided through UI illustrations from Lily Kong, which delineate the brand's connection to its raw ingredients and geographic origins. The final output is rounded out by web development from Rob Dove and high-quality print production by Generation Press, resulting in a cohesive, clean design language.