Maldita Envidia

Maldita Envidia · Brand Identity

Maldita Envidia’s brand identity project brings a high-energy, graphic-forward aesthetic to the CPG and food and beverage landscape. The visual system centres on custom typography, playful character illustrations, and a bold, saturated colour palette that distinguishes the brand’s hot honey product line through clean, commercial compositions. Developed by Estudio Cariño, the branding incorporates a diverse range of deliverables including outdoor advertising, packaging design, and integrated motion assets. The work utilizes a mix of 3D render, CGI, and live-action techniques, often juxtaposing the tactile, glossy texture of honey against stark vector-style backgrounds. Photography by Yua Nieto and motion work by Gabriel Cordón maintain a sharp, consistent presentation across both digital and physical touchpoints.