Maldita Envidia

Feb 2026

Maldita Envidia establishes a distinct visual presence through a comprehensive brand identity project for their CPG food product line. The design system leverages vibrant, saturated color palettes—predominantly red, yellow, green, and blue—paired with playful, retro-inspired illustrations and custom typography that feature across product packaging, outdoor advertising, and promotional collateral. The creative execution emphasizes a bold, graphic aesthetic that translates effectively from static imagery to motion graphics and animation. Developed by Estudio Cariño, the branding incorporates a tactile, high-contrast visual language that highlights the viscous quality of the product and the intricate label details. The project production utilizes a mix of studio photography, led by Yua Nieto, and motion work by Gabriel Cordón, which includes 3D renders and vector-style animation. The overall execution maintains a consistent, clean commercial presentation across digital screen placements, social content, and product-focused lifestyle photography.

Vertical, Commercial, Clean

CPG / Packaged Food