Maiella

Maiella · Brand Identity

Maiella’s brand identity project synthesises corporate technology services with editorial digital storytelling. The system relies on a clean, minimalist aesthetic that integrates bold typography with structured geometric grids, mapping the brand's focus on digital infrastructure against natural, alpine-inspired motifs. Developed under the creative direction of Eugenio Petrosino and Multiverse Studio, the identity employs a distinct green and white palette. Execution spans multiple formats, featuring 3D render/CGI mountain models, motion graphics sequences, and mobile interface design that bridges structural technicality with atmospheric imagery. Senior designer Luca Longobardi and brand strategist Ilaria Rita Iannone supported the visual and narrative framework, while Vittorio Russo managed motion and 3D output. Sound design by Domenico Buondonno and coding by Maiella complete the package.