Maiella

Apr 2025

Maiella's brand identity project establishes a visual system for the technology and digital platform sector, merging structured typography with geometric vector illustrations. The design language utilizes a precise green and white palette to bridge the gap between technical infrastructure and organic, alpine-inspired motifs. Execution spans a variety of formats, from mobile interface design and web UI to environmental graphic mockups and motion sequences. The project integrates 3D render techniques and motion graphics, showcasing a synthesis of clean, minimalist layouts with complex wireframe and point-cloud data visualizations. The work was developed under the creative direction of Eugenio Petrosino, with graphic design provided by Multiverse Studio and senior design work by Luca Longobardi. Additional contributions include brand strategy by Ilaria Rita Iannone, motion and 3D work by Vittorio Russo, sound design by Domenico Buondonno, and coding by Maiella.

Commercial, Clean, Minimalist, Horizontal

Motion Graphics

Apps & Digital Platforms

Brand Film / Corporate Video