LUX
Featured LUX projects
This week's top LUX projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
LUX · Lux Glow Egg (Demo Only)
This commercial campaign for LUX spotlights the Rosy Glow body wash line through a series of product-focused vignettes. Developed by agency VML with production by 360FX, the work leans into a clinical yet aesthetic visual language to communicate product benefits. The project channels a soft, monochromatic palette, utilizing clean product staging within a studio environment. By juxtaposing the bottle with floral elements and conceptual demonstrations of skin radiance, the spot maintains a consistent visual identity. The production employs smooth lighting and warm color grading to emphasize the brand's focus on skincare.
LUX · Reclaim Her Name
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