LUX: Lux Glow Egg (Demo Only)
Brand
Date
Jan 2025
Description
This commercial campaign for LUX spotlights the Rosy Glow body wash line through a series of product-focused vignettes. Developed by agency VML with production by 360FX, the work leans into a clinical yet aesthetic visual language to communicate product benefits. The project channels a soft, monochromatic palette, utilizing clean product staging within a studio environment. By juxtaposing the bottle with floral elements and conceptual demonstrations of skin radiance, the spot maintains a consistent visual identity. The production employs smooth lighting and warm color grading to emphasize the brand's focus on skincare.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Blush
Pure White
Magenta
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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