LUX
Lux Glow Egg (Demo Only)
Brand
ProjectLux Glow Egg (Demo Only)
Date
Jan 2025
Description
LUX introduces the Rosy Glow body wash line in this commercial production created by VML with production support from 360FX. The spot highlights the product within a clean, soft pink studio environment, utilizing a conceptual visual metaphor that compares skin health to an eggshell exposed to environmental stressors. The aesthetic leans into a clean, commercial look featuring warm, soft pink color grading and precise product staging. Floral elements and botanical references are integrated to underscore the product's identity throughout the sequence.
Style
Horizontal, Commercial, Warm, Clean
Industries
Cosmetics
Color
Blush
Pure White
Magenta
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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