LULU

LULU · Brand Identity

LULU, a Pan-Asian bar and kitchen, presents a comprehensive brand identity that merges vibrant, retro-inspired graphics with refined interior design. The project establishes a cohesive visual language, utilizing a bold color palette of deep red, purple, and soft pink alongside clean, minimalist typography to define the hospitality experience. The identity comes to life through a blend of commercial photography and motion graphics. SUPERHAUS developed the graphic system, featuring rounded geometric shapes and precise typography that appear across menu covers, custom coasters, and a digital interface. The aesthetic is grounded by the work of interior design firm Design Studio Berg+, whose use of warm ambient lighting, marble textures, and geometric wall paneling creates an intimate setting for the culinary photography captured by Hannah Singleton.