LULU

Apr 2024

LULU, a Pan-Asian bar and kitchen, presents a comprehensive brand identity that merges vibrant, retro-inspired graphics with refined interior design. The visual system, created by graphic design studio SUPERHAUS, utilizes a bold color palette of purple, soft pink, and deep crimson, anchored by geometric typography and minimalist layouts. The project captures the hospitality atmosphere through the photography of Hannah Singleton, which highlights both the culinary presentation and the restaurant's intimate, warm aesthetic. The interior spaces, realized by Design Studio Berg+, feature thoughtful details like tufted upholstery and circular paneling, creating a cohesive dining environment. This brand identity extends across multiple touchpoints, from custom coasters and menu collateral to digital web interfaces. The execution relies on clean commercial framing and typography to articulate a modern, polished aesthetic within the food and beverage sector.

Horizontal, Commercial, Warm, Clean

Restaurants

Advertising Campaign