Lucire Magazine

Lucire Magazine · As It Blooms

Lucire Magazine’s As It Blooms editorial project explores soft, organic aesthetics through a series of intimate portraits. Photographed by Eric Hason, the collection leans into a clean, minimalist approach that emphasises natural textures and subtle floral detailing. Using natural light and diffused settings, the work creates a serene atmosphere. The compositions frequently employ soft-focus foreground framing, utilising white blooms and dried botanicals to draw focus to the subject while maintaining a clean, editorial look.