LSC 2023

LSC 2023 · v3

LSC 2023 presents 'v3,' a commercial project showcasing a curated collection of leather sofas within contemporary residential settings. The campaign highlights a range of Italian-designed furniture suites, moving through minimalist living room interiors to demonstrate the versatility of the leather textures and color palettes. Developed by AdSmart from Sky, the project leans into a clean, live-action aesthetic. The framing emphasizes the scale and quality of the furniture against neutral, airy backdrops, utilizing architectural elements to maintain a professional retail presentation.