Leinster Rugby

Leinster Rugby · New Brand Platform

Leinster Rugby unveils its New Brand Platform, a high-energy campaign centered on the momentum and community spirit of the club. The film captures on-pitch athleticism and stadium atmosphere, blending candid moments of celebration with match-day intensity. Produced by Circle Content, the work features mixed media elements and dynamic editing to convey the sport's pace. The production leans into a cinematic visual style, utilizing both stadium lighting and natural daylight to ground the footage in the reality of the game. Creative development was led by agency Boys+Girls, with audio design and music provided by Avondale Sound.