Leinster Rugby: New Brand Platform
Brand
Date
Dec 2024
Description
Leinster Rugby unveils its New Brand Platform, a high-energy campaign centered on the momentum and community spirit of the club. The film captures on-pitch athleticism and stadium atmosphere, blending candid moments of celebration with match-day intensity. Produced by Circle Content, the work features mixed media elements and dynamic editing to convey the sport's pace. The production leans into a cinematic visual style, utilizing both stadium lighting and natural daylight to ground the footage in the reality of the game. Creative development was led by agency Boys+Girls, with audio design and music provided by Avondale Sound.
Style
Horizontal, Action, Cinematic
Industries
Color
Royal Blue
Pure White
Background
Sports Venue
Context
Brand Film / Corporate Video
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