Le Puzz

Le Puzz · Brand Identity

Little Troop developed the brand identity for Le Puzz, a retail project centered on vibrant, tactile puzzle packaging. The design system leans into a playful and retro aesthetic, utilizing bold typography and custom graphic iconography across yellow-themed product boxes. The visual approach incorporates natural light and clean, minimalist compositions, spanning lifestyle imagery and domestic still-life photography. These settings emphasize the nostalgic quality of the brand, while specific elements like crossword-inspired packaging and screen print-style stickers highlight the project's graphic-heavy focus.