LaQuan Smith
Featured LaQuan Smith projects
This week's top LaQuan Smith projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project LaQuan Smith · Fall 2024 Ad Campaign
The Fall 2024 ad campaign for LaQuan Smith captures the essence of modern luxury through a sophisticated lens that balances raw urban energy with controlled, architectural elegance. Under the creative direction of LaQuan Smith, the campaign leans into an editorial aesthetic that explores the interplay between tactile textures and the stark, geometric lines of the city. Photographer Greg Swales skillfully navigates this duality, utilizing cinematic lighting to accentuate the glossy finishes of vinyl and rich, deep-toned velvet against the imposing backdrop of the New York skyline. With expert styling by Carine Roitfeld, model Liz Kennedy commands each frame, whether reclining on a rooftop or framed within the complex, repeating reflections of a mirror-lined corridor. The imagery reads as a deliberate study in contrast, where sleek tailoring and shimmering metallic accents meet the muted, industrial palette of an overcast Manhattan afternoon. This high-fashion narrative finds its visual rhythm in a mix of natural light and moody, low-key chiaroscuro setups, emphasizing the structural integrity of Smith’s garments. By integrating the polished, groomed precision of the subjects with the organic, textured surroundings of the Park Lane Hotel and city streets, the campaign delivers a confident, monochromatic vision that perfectly encapsulates the current season's focus on structured, high-end commercial fashion.
Project LaQuan Smith · LaQuan Smith F/W 2025 Lookbook
The LaQuan Smith Fall/Winter 2025 lookbook presents the latest collection through a series of high-contrast editorial images. Captured by photographer Greg Swales, the series utilizes a consistent, textured red backdrop to ground the structured apparel and sharp tailoring. Featuring model Amilna Estevao, the imagery leans into a moody aesthetic, pairing clean lines with saturated tones. Makeup artist Ashleigh Ciucci contributes to the refined aesthetic, while casting by Onell Ednacot underscores the direct, composed presentation of the garments.
Project LaQuan Smith · LaQuan Smith Spring/Summer 2025 Campaign
The LaQuan Smith Spring/Summer 2025 campaign presents a series of editorial images that explore sharp tailoring and contemporary silhouettes. Photographed by Greg Swales with creative direction and styling by Carine Roitfeld, the collection centers on a neutral color palette and minimalist studio environments. The imagery utilizes directional lighting and a clean, desaturated aesthetic to define the architectural cuts of the utility-style garments and intricate lace detailing. Casting, led by Onell Ednacot, brings a sculptural and theatrical mood to the session, supported by the work of makeup artist Ashleigh Ciucci.
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