LaQuan Smith
LaQuan Smith Spring/Summer 2025 Campaign
Brand
Date
Mar 2025
Description
The LaQuan Smith Spring/Summer 2025 campaign presents a series of editorial images centered on the brand's latest collection. Featuring photography by Greg Swales and creative direction and styling by Carine Roitfeld, the project emphasizes sharp tailoring and contemporary silhouettes through a clean, studio-focused lens. The visuals lean into a sculptural mood, utilizing directional lighting to define the architectural cuts and intricate textures of the garments. With casting by Onell Ednacot, the campaign features models Mase Somanlall and Rania Benchegra, capturing a balanced approach between editorial storytelling and commercial polish.
Style
Editorial, Vertical, Clean
Industries
Luxury Fashion Houses
Background
Grey Seamless
Context
Advertising Campaign
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