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LaQuan Smith: LaQuan Smith Spring/Summer 2025 Campaign

Date

Mar 2025

Description

The LaQuan Smith Spring/Summer 2025 campaign presents a series of editorial images that explore sharp tailoring and contemporary silhouettes. Photographed by Greg Swales with creative direction and styling by Carine Roitfeld, the collection centers on a neutral color palette and minimalist studio environments. The imagery utilizes directional lighting and a clean, desaturated aesthetic to define the architectural cuts of the utility-style garments and intricate lace detailing. Casting, led by Onell Ednacot, brings a sculptural and theatrical mood to the session, supported by the work of makeup artist Ashleigh Ciucci.

Style

Editorial, Vertical, Clean

Background

Grey Seamless

Context

Advertising Campaign

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