L'altro Frenchie

L'altro Frenchie · Brand Identity

This brand identity project for L'altro Frenchie establishes a cohesive visual language for the restaurant across print collateral, digital assets, and environmental design. The work balances sophisticated hospitality branding with an approachable aesthetic, leaning into a warm, tactile palette of ochre, olive, and burgundy. The identity features custom typography that pairs elegant cursive script with clean sans-serif layouts. Key design elements include minimalist line-art illustrations of diners and debossed gold detailing on textured leather-bound menus and business cards. The project maintains a clean, artistic focus, using natural light and professional composition to highlight the material quality of the restaurant's stationary and facade. Graphic design, illustration, and print production were completed by Abmo, Atelier Bulk, and Atelier Penso.