L'altro Frenchie

Oct 2024

L'altro Frenchie defines its market presence through a sophisticated brand identity that blends refined hospitality with custom tactile details. The project creates a cohesive visual language across print collateral, restaurant interiors, and digital assets, utilizing a warm palette of ochre, olive, and burgundy. The visual system leans into clean typography, featuring elegant script and sans-serif lettering that appears on leather-bound menus, storefront signage, and UI illustrations. Abmo, Atelier Bulk, and Atelier Penso contributed to the graphic design, illustration, and print production, ensuring a consistent application of the brand's minimalist, artistic aesthetic.

Clean, Horizontal, Commercial

Restaurants

Advertising Campaign