Kronenbourg 1664

Kronenbourg 1664 · The Fresh / French Way

Kronenbourg 1664 presents 'The Fresh / French Way,' a brand film that traces the evolution of the brewery through a blend of historical archival imagery and contemporary aesthetics. The piece synthesizes decades of graphic typography and vintage print advertising, documenting the heritage of the label's packaging and identity. The film transitions between minimalist, color-blocked title cards and high-energy modern concert footage, contrasting heritage motifs with current product photography. Developed by agency Rosbeef!, the creative direction leans into a mix of live-action technique and motion graphics to bridge the gap between archival history and modern brand positioning.