Kronenbourg 1664: The Fresh / French Way

Brand

Date

Dec 2024

Description

Kronenbourg 1664 presents 'The Fresh / French Way,' a brand film that traces the evolution of the brewery through a blend of historical archival imagery and contemporary aesthetics. The piece synthesizes decades of graphic typography and vintage print advertising, documenting the heritage of the label's packaging and identity. The film transitions between minimalist, color-blocked title cards and high-energy modern concert footage, contrasting heritage motifs with current product photography. Developed by agency Rosbeef!, the creative direction leans into a mix of live-action technique and motion graphics to bridge the gap between archival history and modern brand positioning.

Style

Horizontal, Commercial, Clean

Techniques

Motion Graphics

Industries

Alcoholic Beverages

Color

Pure White

Navy

Background

Solid Colour

Context

Brand Film / Corporate Video

Associated creatives

Rosbeef!Agency / Creative

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.

Kronenbourg 1664: The Fresh / French Way

Associated creatives

Sign up to gain access to the entire directory. It’s free.

Trusted by