Kronenbourg 1664
The Fresh / French Way
Brand
ProjectThe Fresh / French Way
Date
Dec 2024
Description
Kronenbourg 1664 presents 'The Fresh French Way', a brand film that traces the history and heritage of the label through a blend of archival materials and contemporary footage. The project highlights the evolution of the brewery by layering historical print advertisements and vintage packaging against clean product shots featuring the signature beer bottles. Developed by agency Rosbeef!, the film employs a mix of live-action technique and motion graphics. The sequence balances brand legacy with modern energy, incorporating concert footage and minimalist typography to transition between eras.
Style
Horizontal, Commercial, Clean
Techniques
Motion Graphics
Industries
Alcoholic Beverages
Color
Pure White
Navy
Background
Solid Colour
Context
Brand Film / Corporate Video
Associated creatives
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