Kohl’s
Featured Kohl’s projects
This week's top Kohl’s projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Kohl’s, Freeform · 25 Days of Christmas - Custom Linear :60
Kohl’s and Freeform collaborate on this 60-second spot, a retail holiday campaign capturing a family gathering in a residential setting. The film leans into a clean, live-action technique, focusing on domestic rituals from kitchen meal preparation to gift exchanges. With production by NuContext Creative, the commercial uses warm lighting to emphasize a festive, cozy environment. The narrative centers on seasonal connection, highlighting the intersection of the two brands during the holiday period.
Kohl’s · March Home Refresh
Kohl’s presents the March Home Refresh, a commercial video series focused on seasonal interior updates. The production features a range of domestic living spaces, from curated living rooms highlighting neutral palettes to bedroom arrangements defined by soft, layered textures. Developed by creative agency Triptent, the project leans into a clean and warm visual aesthetic. The cinematography utilizes natural light to emphasize furniture silhouettes, including wooden accents and upholstered seating, while the soundscape is provided by MAS-Music and Strategy.
Kohl’s · March Home Co-Op
Kohl’s presents the March Home Co-Op campaign, a commercial spotlight focusing on a range of kitchen appliances, cookware, and bedding essentials. The project features promotional offers across various home goods, presented through minimalist product displays. The spot utilizes bright studio lighting and motion graphics to highlight sales information. Creative production was managed by Triptent, with audio and sound design provided by MAS-Music and Strategy.
Kohl’s · Jan Wk 2_New Year Refresh GPO_KC
Kohl’s launches its New Year Refresh campaign, focusing on the intersection of activewear and home essentials. The creative, led by agency Triptent, assembles a fast-paced montage highlighting FLX and Tek Gear apparel alongside kitchen appliances. Utilizing a live-action technique, the commercial transitions between fitness routines and product close-ups against clean backdrops. Sound design is provided by MAS-Music and Strategy, anchoring the horizontal video format with a rhythmic pace.
Kohl’s · Anniversary Sale
Kohl’s commemorates its Anniversary Sale with a promotional fashion commercial that highlights a seasonal selection of women’s apparel. The visual language centers on a minimalist aesthetic, utilizing a clean white background to showcase various outfits ranging from trench coats and quilted jackets to belted dresses and skirts. The piece employs crisp motion graphics to cycle through individual pieces and animated pricing details, creating a fluid transition between items. Executed by Triptent, the project focuses on clear product presentation with an emphasis on functional retail design. Music and sound design are provided by MAS-Music and Strategy.
Kohl’s · Nine West
Kohl’s presents a campaign video for the Nine West collection, emphasizing versatile footwear, handbags, and contemporary layered apparel. The production leans into a clean, commercial aesthetic, utilizing quick cuts and seamless transitions to present a wide range of styles. Developed by creative agency Triptent, the project focuses on high-energy, live-action movement against a neutral studio backdrop. The film features diverse on-camera talent throughout the piece, with sound design and music provided by MAS-Music and Strategy.
Kohl’s · August SO Style
Kohl’s debuts its August SO Style collection with a fashion commercial focused on back-to-school essentials and denim. The spot features a cast of young models across a series of studio-based setups, highlighting layered outfits and casual wear. Developed by creative agency Triptent, the project employs a playful, live-action technique to showcase the apparel line. With a clean, minimalist aesthetic and upbeat sound design from MAS-Music and Strategy, the production emphasizes movement and styling through high-energy choreography.
Kohl’s · Columbia October Product Activation
Kohl’s presents a product activation for Columbia, focusing on the versatility of performance apparel through a series of outdoor lifestyle scenarios. The campaign follows individuals engaged in diverse activities, from mountain biking on forest trails to hiking and camping in natural settings. Developed by creative agency Triptent, the project uses natural light and live-action techniques to emphasize the functional aspects of the featured outdoor gear. The commercial features a high-energy aesthetic, supported by a sound design track curated by MAS-Music and Strategy.
Kohl’s · Black Friday Promo 2022
Kohl’s presents its 2022 Black Friday promotional campaign, a retail advertisement focused on spotlighting seasonal discounts and cash-back offers. Produced by Triptent, the project leverages bold motion graphics and kinetic typography to communicate savings across home and electronics categories. The creative direction employs a high-contrast visual language, utilizing colourful border accents to frame promotional text displays. The spot features sound design by MAS-Music and Strategy, maintaining a rhythmic pace aligned with the fast-moving graphic elements.
Kohl’s · The Big One / Jumping Beans Spring 2022
Kohl’s highlights its seasonal children’s apparel and home collections in this commercial spot for Spring 2022. The campaign features lines from Jumping Beans and The Big One, capturing a series of vignettes centered on youth lifestyle. The spot leans into a playful aesthetic, with children interacting with dinosaur-printed bedding and vivid apparel within brightly decorated bedroom settings. Utilizing a live-action technique, the production emphasizes a clean, upbeat tone across the children’s retail categories. The project was produced with agency support from Triptent, featuring a custom score by MAS-Music and Strategy.
Kohl’s · Sephora Product Consideration
Kohl’s and Sephora partner for this product consideration campaign, showcasing a curated selection of beauty, skincare, and fragrance items. The production highlights individual product packaging through a series of close-ups and clean pedestal displays set against minimalist studio backgrounds. The commercial utilizes a mix of live-action technique and 3D render/CGI to maintain a bright, high-fidelity aesthetic. Agency and creative work was led by Triptent, with music and sound design provided by MAS-Music and Strategy.
Kohl’s · Valentine's Day 2021
Kohl’s Valentine’s Day 2021 campaign features a series of intimate, domestic scenes centered on the exchange of fine jewelry and watches. Captured in a living room setting, the commercial leans into a warm aesthetic, utilizing golden hour and natural light to highlight the gifting experience. The project incorporates live-action techniques to document reactions as individuals unwrap gifts, paired with integrated promotional graphics for retail offers. Creative direction was provided by Triptent, with a custom score by MAS-Music and Strategy.
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