Kohl’s The Big One / Jumping Beans Spring 2022 2025

About

Kohl’s highlights its seasonal children’s apparel and home collections in this commercial spot for Spring 2022. The campaign features lines from Jumping Beans and The Big One, capturing a series of vignettes centered on youth lifestyle. The spot leans into a playful aesthetic, with children interacting with dinosaur-printed bedding and vivid apparel within brightly decorated bedroom settings. Utilizing a live-action technique, the production emphasizes a clean, upbeat tone across the children’s retail categories. The project was produced with agency support from Triptent, featuring a custom score by MAS-Music and Strategy.