Knowhow Jewelry

Knowhow Jewelry · Spring 2024

Knowhow Jewelry explores the intersection of everyday ephemera and luxury accessories in its Spring 2024 campaign. The project juxtaposes surreal, playful still life compositions—featuring miniature figurines and fresh produce—with raw, urban editorial portraits. Photographer Keiichiro Nakajima employs natural light to draw out the reflective textures of metallic links, pearls, and crystals against both concrete backdrops and soft interior settings. Captured across a range of high-contrast and intimate framing, the imagery highlights a collection defined by its versatility. Model Beatriz Ronda anchors the narrative through a series of styled looks that bridge professional tailoring and relaxed, sunlit portraits. The creative team, including hair stylist Shin Arima and makeup artist Ayaka Nihei, maintains a clean aesthetic that ensures the detailed craftsmanship of the jewelry remains the primary focus throughout the campaign.