Knowhow Jewelry

Apr 2024

Knowhow Jewelry presents its Spring 2024 collection through a versatile campaign that blends elevated product still life with candid fashion editorial. Photographed by Keiichiro Nakajima, the project juxtaposes luxury accessories against everyday items, using both cool-toned hard light and warm, natural sunlight to define the textures of silver and gold-toned pieces. The editorial portraits feature model Beatriz Ronda, styled with hair by Shin Arima and makeup by Ayaka Nihei. Set against varied urban backdrops—ranging from textured concrete to sunlit interior windows—the imagery emphasizes the layering of chains, pearls, and crystal-fringe earrings. By alternating between playful commercial compositions and intimate close-ups, the collection maintains a clean, contemporary visual narrative throughout.