KFC UK
Featured KFC UK projects
This week's top KFC UK projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
KFC UK · Double Down Bunk Beds
KFC UK presents the Double Down Bunk Beds campaign, a surreal spot centered on the Zinger Double Down. The film transitions from a dimly lit interior into a transformation sequence where the architecture of a bunk bed shifts into a layered fried chicken burger. Developed by Mother, the commercial leans into a moody aesthetic, utilizing cinematic lighting to ground the high-concept visual shifts. Technical execution features extensive VFX and live-action techniques to bridge the gap between the domestic setting and the food product.
KFC UK · Double Down Logo
KFC UK presents the Double Down, focusing on the sandwich's physical construction through a series of dramatic, high-contrast shots. The commercial centers on the product itself, utilizing live-action technique and clean visual composition to highlight textures against a dark backdrop. The project was developed by agency Mother, with production handled by Private Island TV. Post-production and VFX were managed by Private Island and Black Kite, while the audio landscape features sound design and music from 750mph and Mr Pape, with licensing provided by Sue Terry Voices.
KFC UK · Double Down Wrestling
KFC UK brings a surreal edge to its latest fast food campaign, Double Down Wrestling. The commercial centers on a high-stakes mixed martial arts match, utilising dynamic camera angles and a cinematic aesthetic to mimic the intensity of professional sports broadcasting. As the grapple reaches its peak, the narrative takes an unexpected turn through the use of clean VFX, morphing the combatants into the Zinger Double Down burger. The action concludes with high-impact motion graphics set against a bold red backdrop. The project was created by agency Mother, featuring production by Private Island TV with post-production by Private Island and Black Kite.
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