KFC UK: Double Down Logo
Brand
Date
Feb 2025
Description
KFC UK presents the Double Down, focusing on the sandwich's physical construction through a series of dramatic, high-contrast shots. The commercial centers on the product itself, utilizing live-action technique and clean visual composition to highlight textures against a dark backdrop. The project was developed by agency Mother, with production handled by Private Island TV. Post-production and VFX were managed by Private Island and Black Kite, while the audio landscape features sound design and music from 750mph and Mr Pape, with licensing provided by Sue Terry Voices.
Style
Horizontal, Commercial, Clean
Industries
Color
Chocolate
Crimson
Background
Black Seamless
Context
TVC / TV Commercial
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