KFC Australia

KFC Australia · More Tender Than Ever

KFC Australia · KFC | More Tender Than Ever | TikTok

KFC Australia · KFC | More Tender Than Ever | Crave 15"

KFC Australia · More Tender Than Ever 'Tender Boyz' 30"

KFC Australia · boneless dinner 15”

KFC Australia expands its digital presence with the 'Boneless Dinner' commercial, a 15-second spot directed by Rabbit. The film centers on a group of friends navigating a night drive, captured through a moody, live-action lens that emphasizes the casual nature of the meal. Produced in collaboration with Hogarth Australia and Ogilvy Australia, the ad integrates bold graphic overlays to highlight product pricing and promotional details. The execution leans into a commercial aesthetic, balancing candid, interior car movements with clear call-to-action text.

KFC Australia · KFC FLG 5” TVC graphic

KFC Australia expands its visual identity through this 5-inch TVC graphic, a motion-led commercial spot. The sequence centres on bold black typography paired with stylized mouth iconography, set against the brand's signature solid red backdrop. Executed with a focus on high-contrast visuals, the animation utilizes sharp motion graphics and dynamic character movement. The production was a cross-agency effort, featuring contributions from creative agencies Ogilvy Australia and AKQA Australia, with production support from Hogarth Australia and Rabbit, media strategy by Essence Mediacom, and PR from Ogilvy PR.

KFC Australia · FLG Wedding 15”

KFC Australia’s FLG Wedding campaign is a 15-second commercial that captures a lighthearted wedding scene. The narrative follows a bride and groom enjoying fried chicken near a sports car before transitioning to a formal, candlelit reception setting. Produced by Rabbit and AKQA Australia, the film employs natural light and cinematic grading to balance the urban setting with the warmth of a dinner celebration. This spot for the fast food sector leverages live-action technique and a playful visual tone to present the brand in a non-traditional wedding context.

KFC Australia · FLG e-bike 15”

KFC Australia’s 15-second spot for the FLG e-bike campaign captures a candid, outdoor moment featuring a couple traversing a waterfront path at dusk. The commercial leans into a relaxed aesthetic, utilizing natural light and live-action technique to frame the shared meal. Developed alongside creative partners Ogilvy Australia and AKQA Australia, the production features a horizontal composition that highlights the integration of lifestyle elements within the fast food category. Additional production support was provided by Hogarth Australia and Rabbit, with media strategy handled by Essence Mediacom.