Juicy Lucy

Juicy Lucy · Brand Identity

Juicy Lucy’s brand identity system establishes a cohesive visual language for the Belgian adaptogen-infused juice producer. The project centers on a minimalist aesthetic that balances organic textures with precise, custom typography to communicate product transparency and natural ingredients. Developed through a collaboration between Buro Bonito and Somekind, the identity utilizes a warm palette of deep browns, soft pinks, and creams. The execution spans product packaging, digital interface design, and icon sets, featuring clean, retro-style letterforms and fluid, rhythmic graphic motifs. Across both studio photography and digital mockups, the work employs natural light and high-contrast vector lines to maintain a sharp, consistent brand presence.