JD Sports

JD Sports · Forever Forward

Under Armour, JD Sports · Storm

Under Armour and JD Sports collaborate on 'Storm,' a commercial project centered on high-performance technical outerwear. Through a series of dynamic sequences, the production showcases hooded jackets designed for resilience in adverse weather conditions. Shot on location, the film captures athletes navigating urban stairwells and concrete environments during rain. With production by Sonder Films, the project utilizes live-action technique to emphasize the utility of the apparel, maintaining a clean aesthetic throughout the movement-heavy narrative.

JD Sports · Nike AF-1 40th Anniversary

JD Sports, Wolverhampton Wanderers FC · Brand Partnership Launch

This brand partnership launch for JD Sports and Wolverhampton Wanderers FC explores the intersection of music and football culture. Featuring a blend of string instrument performances and live DJ sets, the film unfolds within the atmospheric, dimly lit environment of a professional stadium. Directed by Visie Admin, the project utilizes a cinematic, live-action technique. Warm accent lighting and high-contrast shadows highlight the performers, transitioning into wide shots that frame the illuminated stadium pitch. The production captures a dynamic visual identity, emphasizing the energy of both the sound and the sport.

JD Sports · Niko

JD Sports · Where Are You Going? Christmas