Under Armour, JD Sports: Storm
Brands
Date
Oct 2025
Description
Under Armour and JD Sports collaborate on 'Storm,' a commercial project centered on high-performance technical outerwear. Through a series of dynamic sequences, the production showcases hooded jackets designed for resilience in adverse weather conditions. Shot on location, the film captures athletes navigating urban stairwells and concrete environments during rain. With production by Sonder Films, the project utilizes live-action technique to emphasize the utility of the apparel, maintaining a clean aesthetic throughout the movement-heavy narrative.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Navy
Background
Street
Context
TVC / TV Commercial
Associated creatives
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