Jägermeister

Jägermeister · Thebe

Jägermeister presents Thebe, a documentary-style film project produced by Carbon Films that captures intimate behind-the-scenes moments and social interiors. The narrative leans into observational storytelling, focusing on candid expressions and atmospheric environments. Utilizing cinematic live-action techniques, the project employs natural lighting and incorporates analogue film characteristics to define its visual identity. The footage follows the subject through grand architectural spaces, contrasting structured interiors with the fluidity of social gatherings.

Jägermeister · Young Stunna

Jägermeister presents a dynamic music video feature centered on artist Young Stunna. Directed by Carbon Films, the project blends candid, behind-the-scenes interview footage with high-energy performance sequences set against the brand's signature backdrop. The production leans into a cinematic aesthetic, utilizing warm, moody lighting to establish a high-contrast visual identity. Through the integration of lo-fi effects and vignette sequences, the film employs an analogue film look and live-action techniques to emphasize a raw, tactile energy.

Jägermeister · Fassreife

Jägermeister’s Fassreife commercial highlights the brand’s dedication to craft, contrasting the rustic setting of a traditional barrel cellar with the precision of a professional recording studio. The film transitions between workers inspecting wooden casks and musicians at work, emphasizing the intersection of industrial heritage and creative production. The project features a moody, cinematic visual language, utilizing warm, low-key lighting to draw out the textures of metal, wood, and glass. Produced by Cobblestone Filmproduktion GmbH with creative direction by Philipp und Keuntje, the live-action execution captures the rhythmic nature of the distillery environment.

Jägermeister · Trapped