Jägermeister

Jan 2025

Jägermeister presents Fassreife, a commercial campaign exploring the intersection of traditional craft and contemporary performance. The project juxtaposes the rustic, controlled environment of a barrel cellar with the energy of a music studio, illustrating the brand's production process through a lens of commitment and technical precision. Produced by Cobblestone Filmproduktion GmbH with creative input from agency Philipp und Keuntje, the film utilizes moody, warm low-key lighting to emphasize the textures of wood and glass. The visual narrative moves between the distillery and recording spaces, employing live-action techniques to capture a cinematic aesthetic that underscores the dedication behind the beverage brand.

Horizontal, Cinematic, Moody, Warm

Alcoholic Beverages

Warehouse

TVC / TV Commercial