Jägermeister: Fassreife
Brand
Date
Jan 2025
Description
Jägermeister’s Fassreife commercial highlights the brand’s dedication to craft, contrasting the rustic setting of a traditional barrel cellar with the precision of a professional recording studio. The film transitions between workers inspecting wooden casks and musicians at work, emphasizing the intersection of industrial heritage and creative production. The project features a moody, cinematic visual language, utilizing warm, low-key lighting to draw out the textures of metal, wood, and glass. Produced by Cobblestone Filmproduktion GmbH with creative direction by Philipp und Keuntje, the live-action execution captures the rhythmic nature of the distillery environment.
Style
Horizontal, Cinematic, Moody, Warm
Industries
Color
Chocolate
Jet Black
Golden Yellow
Background
Warehouse
Context
TVC / TV Commercial
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