Jack Daniels

Jack Daniels · Make it Count

Jack Daniels · You Don't Have To Know

Jack Daniels · Make It Count US - Guitar Face

Jack Daniels · Firefighters

Jack Daniels · Gentleman Jack Dad Ads 2026 - 1

This commercial campaign for Jack Daniel’s features a series of spots centered on the craft behind Gentleman Jack. The piece follows a woodworker within a rustic workshop, focusing on the tactile nature of timber and the precision of hand tools. Captured with a cinematic, moody aesthetic, the film utilizes warm, natural light to define the textures of the artisan's environment. The creative approach, led by agency We Are Different, highlights a focus on heritage and production detail through live-action footage.

Jack Daniels · Gentleman Jack Dad Ads 2026 - 3

Gentleman Jack explores intergenerational craft and personal legacy in the 'Dad Ads 2026' campaign. The spot centers on an interview with a craftsman who reflects on the values shared between father and son, set against the backdrop of a warmly lit industrial workshop. The narrative leans into authentic storytelling, incorporating archival photography and intimate portrait framing to anchor the conversation. Through a cinematic, live-action technique, the project highlights personal memory with a natural, conversational tone that contrasts the workshop's rich wood and brick textures.

Jack Daniels · Gentleman Jack Dad Ads 2026 - 2

This commercial campaign for Jack Daniels profiles a reflective subject sharing personal anecdotes centered on his passion for cricket and sportsmanship. Produced by agency We Are Different, the film utilizes live-action technique and warm interior lighting to ground the narrative in an intimate, candid atmosphere. The piece weaves together contemporary sequences of the subject at home with archival-style footage, leaning into a humorous tone that contrasts historical sporting moments with personal storytelling. Media planning for the campaign was managed by Starcom Australia.

Jack Daniels · JD F1 AU Hype Reel

Jack Daniels documents its presence at the Formula 1 Australian Grand Prix in this high-energy hype reel. The production highlights the brand’s activation, showcasing a series of branded tour buses navigating city streets alongside bustling on-site hospitality tents. Captured through a cinematic live-action lens, the footage leans into the intersection of motorsport culture and event atmosphere. The edit features sequences of fans celebrating, slow-motion toasts, and candid glimpses of drivers and attendees, utilizing textured transitions to maintain a fast-paced rhythm throughout the activation highlights. Creative direction for the project was provided by Today The Brave.

Jack Daniels · Family

Jack Daniels · Bonded: Power of One

Hypebeast, Jack Daniels · Classic Remix

Jack Daniels and Hypebeast collaborate on 'Classic Remix,' a campaign that explores atmospheric domestic narratives through a distinct, cinematic lens. The production leans into a nostalgic aesthetic, utilizing live-action techniques and vintage interior settings to build its visual language. The film transitions through a series of dimly lit environments, moving from quiet hallways to music-centric rooms. By prioritizing texture and mood, the piece bridges promotional content with a refined, stylistic narrative approach.