IVI

IVI · London

This advertisement for IVI, titled London, showcases the brand's fertility treatments through a series of human-centric vignettes. Developed with AdSmart from Sky, the piece moves between clinical consultations and domestic environments to illustrate the stages of the family-building journey. The execution relies on live-action techniques, utilizing natural light and clean compositional framing to maintain an accessible, clear aesthetic across the spot. Warm interior tones and soft bokeh background details create a supportive visual atmosphere throughout the narrative.