IVI
London
Brand
ProjectLondon
Date
Feb 2025
Description
IVI explores the narrative of family-building in this commercial spot titled London. The project highlights personalised fertility treatment pathways, moving between intimate domestic settings and clinical environments to illustrate the support journey of patients. Produced with AdSmart from Sky, the film employs clean compositional framing and natural light to maintain a grounded aesthetic. The cinematography relies on live-action techniques, utilizing soft bokeh to focus on the human experience throughout the consultation and recovery process.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
E-commerce Platforms
Color
Cobalt
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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