IVI: London
Brand
Date
Feb 2025
Description
This advertisement for IVI, titled London, showcases the brand's fertility treatments through a series of human-centric vignettes. Developed with AdSmart from Sky, the piece moves between clinical consultations and domestic environments to illustrate the stages of the family-building journey. The execution relies on live-action techniques, utilizing natural light and clean compositional framing to maintain an accessible, clear aesthetic across the spot. Warm interior tones and soft bokeh background details create a supportive visual atmosphere throughout the narrative.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Cobalt
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.