Featured it projects
This week's top it projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project it · Brand Identity
The brand identity for It, meticulously crafted through a collaborative effort involving PAPA TOM on design, Pascal Palmieri on photography, Alexandra Boblov on 3D artistry, and Constantin Martens on AI creation, pulses with an organic and vibrant energy. This comprehensive project transcends standard branding by integrating high-speed freeze techniques with motion graphics to bridge the gap between product utility and lifestyle appeal. At its core, the visual narrative utilizes a warm, golden color palette to evoke freshness, exemplified by the macro, high-speed footage of effervescent liquids and the tactile precision of glossy enamel pins captured under distinct hard light. The execution leans into a minimalist aesthetic, ensuring the Wildling logo remains a coherent anchor whether embroidered on apparel, rendered as a translucent 3D object, or displayed on digital interfaces. By shifting fluidly from the stark, high-contrast environments of CGI-rendered animations to the gentle, earthy tones of naturalistic outdoor lifestyle cinematography, the branding establishes a versatile yet distinct visual vocabulary. The project successfully employs a mix of 3D render techniques and live-action sequences to create a cohesive brand ecosystem that feels both grounded and aspirational, proving that a strong identity relies as much on textural detail and shadow play as it does on clean, graphic design. It is a masterful study in how diverse production techniques, from artificial intelligence to organic macro photography, can harmonize to define a modern, multifaceted identity.
Project it · Brand Identity
The brand identity for Sooki Foods, crafted by the design team at The Collected Works, is a masterclass in modern, high-contrast commercial design. By leaning into a primary color palette of deep red, royal blue, and crisp white, the project establishes a playful yet professional visual system that feels both approachable and distinct within the culinary industry. The aesthetic channels a sense of movement and approachability, utilizing bold, rounded sans-serif typography that ensures high legibility across a range of touchpoints, from delicate packaging labels to larger-scale signage. The design execution utilizes clever vector graphics and intentional screen print effects to bridge the gap between traditional food branding and contemporary lifestyle appeal. Throughout the identity, the use of stylized line-art illustrations and recurring cartoon mascots injects a sense of personality into the brand, while macro photography of ingredients provides the necessary textural depth to ground the graphic elements in a real-world context. Whether seen on an isometric grid of product boxes or a meticulously arranged set of recipe cards, the work maintains a consistent, modular language. By balancing sharp, direct studio strobe lighting with minimalist composition, the team has successfully built an identity that feels curated, versatile, and highly memorable, offering a refreshing take on consumer-packaged goods through its clever application of graphic minimalism and vibrant, tactile storytelling.
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