Logo
Four business cards featuring red and white branding for Sooki Foods displayed over a blurry food background
Bottle of Sooki sesame oil on a vibrant red placemat surrounded by plates and cutlery.
Red textured typographic brand logo spelling SOOKI with smaller Hangul characters on a light grey background.
Close-up of a white paper packaging card with red typography spelling SOOKI and a blue line illustration of a running character.
Red postcard with white illustration lines, a postage stamp graphic, and Korean lettering designed by The Collected Works.
Close-up product label on a bottle of Sooki Foods sesame oil against a bold red background, featuring brand typography and serving icons
Overhead view of scattered recipe cards with red and blue text and red tape on a red surface
Isometric arrangement of red blue and white branded packaging boxes on a blue background
Product packaging showcase featuring four glass bottles of Sooki sesame oil and branded boxes on red and blue pedestals.
Blue ink sticker sheet featuring cute cartoon characters and food icons on a white background with a bold red border
Four business cards featuring red and white branding for Sooki Foods displayed over a blurry food background
Bottle of Sooki sesame oil on a vibrant red placemat surrounded by plates and cutlery.
Red textured typographic brand logo spelling SOOKI with smaller Hangul characters on a light grey background.

it Brand Identity 2026

About

The brand identity for Sooki Foods, crafted by the design team at The Collected Works, is a masterclass in modern, high-contrast commercial design. By leaning into a primary color palette of deep red, royal blue, and crisp white, the project establishes a playful yet professional visual system that feels both approachable and distinct within the culinary industry. The aesthetic channels a sense of movement and approachability, utilizing bold, rounded sans-serif typography that ensures high legibility across a range of touchpoints, from delicate packaging labels to larger-scale signage. The design execution utilizes clever vector graphics and intentional screen print effects to bridge the gap between traditional food branding and contemporary lifestyle appeal. Throughout the identity, the use of stylized line-art illustrations and recurring cartoon mascots injects a sense of personality into the brand, while macro photography of ingredients provides the necessary textural depth to ground the graphic elements in a real-world context. Whether seen on an isometric grid of product boxes or a meticulously arranged set of recipe cards, the work maintains a consistent, modular language. By balancing sharp, direct studio strobe lighting with minimalist composition, the team has successfully built an identity that feels curated, versatile, and highly memorable, offering a refreshing take on consumer-packaged goods through its clever application of graphic minimalism and vibrant, tactile storytelling.

Brand

it

Credits

The Collected Works
Design

Styles

CommercialCleanHorizontalGraphic
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