Islamic Relief

Islamic Relief · Ramadan 2022

Islamic Relief's Ramadan 2022 project captures the organization's global humanitarian efforts through a cinematic documentary lens. Developed in collaboration with agency AdSmart from Sky, the campaign video utilizes live-action technique and warm color grading to emphasize themes of community and food security. The film traverses diverse settings, from intimate interior moments featuring individuals receiving aid to broader shots of agricultural production and distribution. By focusing on clean visuals and natural lighting, the project highlights the logistics and personal impact of charitable support during the holy month.