Islamic Relief
Ramadan 2022
Brand
ProjectRamadan 2022
Date
Jan 2025
Description
Islamic Relief’s Ramadan 2022 campaign brings a focused, documentary-style approach to highlighting the organization's global food aid efforts. Directed by the team at AdSmart from Sky, the project utilizes live-action technique and warm, natural lighting to illustrate the journey from production to distribution. The narrative transitions between intimate domestic moments and larger-scale industrial settings, capturing the intersection of community care and logistics. The visual treatment employs clean framing and a deliberate, warm color grade to maintain a grounded perspective throughout the piece.
Style
Documentary, Horizontal, Warm, Clean
Industries
Public Awareness
Color
Blush
Jet Black
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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