Inchcape

Inchcape · Sell your car

Inchcape explores the convenience of its online vehicle valuation service in this commercial campaign. The film highlights a streamlined digital experience, depicting the process of selling a vehicle from a modern domestic setting. Developed by AdSmart from Sky, the spot utilizes live-action technique alongside integrated VFX / visual effects to showcase the platform's accessibility. The narrative leans into a clean aesthetic, featuring a variety of car models to communicate the brand's broad acceptance of makes and models.