Inchcape
Sell your car
Brand
ProjectSell your car
Date
Jan 2025
Description
Inchcape explores the convenience of its online vehicle valuation service in this commercial campaign. The spot follows a user through the digital assessment process, highlighting the accessibility of the platform from a home setting. Produced by AdSmart from Sky, the campaign utilizes live-action technique layered with VFX / visual effects to integrate promotional graphics directly into the domestic environment. The execution maintains a clean and warm aesthetic, emphasizing the ease of selling various car makes and models through a modern automotive interface.
Style
Horizontal, Commercial, Warm, Clean
Techniques
VFX / visual effects
Industries
Luxury Automotive
Color
Medium Grey
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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