iCandy

iCandy · British Made Pushchairs

iCandy spotlights its British-made pushchairs in a new commercial that follows a young family navigating various London urban environments. The footage transitions from bustling market streets to cozy cafe interiors, emphasizing the product's functionality through focused close-ups of the harness and canopy systems. Produced with creative input from AdSmart from Sky, the film captures the stroller in motion across city settings. The project utilizes a live-action technique, relying on soft natural light and a warm, clean aesthetic to document the pushchair within the daily rhythms of modern family life.