iCandy: British Made Pushchairs
Brand
Date
Jan 2025
Description
iCandy spotlights its British-made pushchairs in a new commercial that follows a young family navigating various London urban environments. The footage transitions from bustling market streets to cozy cafe interiors, emphasizing the product's functionality through focused close-ups of the harness and canopy systems. Produced with creative input from AdSmart from Sky, the film captures the stroller in motion across city settings. The project utilizes a live-action technique, relying on soft natural light and a warm, clean aesthetic to document the pushchair within the daily rhythms of modern family life.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Camel
Forest Green
Golden Yellow
Background
Street
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.