iCandy
British Made Pushchairs
Brand
ProjectBritish Made Pushchairs
Date
Jan 2025
Description
iCandy spotlights the engineering and maneuverability of their stroller range in this commercial spot, British Made Pushchairs. The campaign follows a young family navigating urban environments, from bustling market streets to local cafe interiors. Produced by AdSmart from Sky, the live-action footage emphasizes the mechanical details of the pushchair, including close-ups of the harness and canopy systems. The visual narrative utilizes soft natural light and a warm color palette to capture the family in transit across London.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Specialty Retailers
Color
Camel
Forest Green
Golden Yellow
Background
Street
Context
TVC / TV Commercial
Associated creatives
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