IC Markets
Featured IC Markets projects
This week's top IC Markets projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
IC Markets · BTS
This behind-the-scenes film documents the production process for IC Markets, offering a look at the technical execution required for a motorsport-themed project. The content details the collaborative efforts between production and post-production teams within a controlled studio environment, showcasing the integration of racing car props and precise lighting setups. Produced by Limehouse, the project features input from Atmos Studios on VFX, while Uncanny Valley and Mighty Sound provided sound design. The piece utilizes a documentary-style approach, incorporating drone footage and live-action techniques to record the scale of the studio setup.
IC Markets · They're Fast We're Faster
IC Markets presents 'They're Fast We're Faster', a campaign bridging the high-stakes worlds of fintech and professional motorsport. The commercial leans into a cinematic aesthetic, utilizing live-action technique and dramatic neon lighting to draw a parallel between the precision of a Formula 1 pit crew and the speed of digital financial trading. Produced by Limehouse, the film employs dynamic camera motion and slow motion to heighten the intensity of the trackside sequences. The visual language is defined by a cool, desaturated color palette that frames both the racing action and the mobile trading interfaces, with post-production and VFX provided by Atmos Studios and Limehouse. The atmosphere is rounded out by detailed electronic sound design, with audio production handled by Uncanny Valley and Mighty Sound.
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